How can you use your personal story to get clients? Many entrepreneurs are drawn to their particular business because or a moment or a deciding series of events that changed everything in their lives. Your compelling story can establish instant credibility.
1. Your personal story helps you bond with prospects.
Often your prospects are in the before of your before & after story. People are not buying a business, they are buying a solution first and a relationship second, so if they feel that you have experienced similar challenges that they’ve felt or experiences, they will be closer to you and that relationship biz is formed.
2. Your personal story can be the beginning of your signature talk.
It helps you earn the right to be up there talking to your clients that don’t know you yet.
3. If you don’t have enough credentials, it can give you instant credibility.
Creating a compelling story to share with others can be a catalyst and one of the most powerful ways to attract clients because of that trust factor.
“Fabienne Fredrickson”
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