How to be authentic with your Maketing

So the big question is, how to be authentic in your marketing. 

First and foremost you need to drop your guard and take down your walls. This will allow yourself to be more authentic, more real, more genuine.

Here are a few tips.

1. DON'T BE AFRAID TO BE VULNERABLE IN YOUR BUSINESS. In another words, I've found that the more vulnerable I am in business letting people in, the more clients I get. People in general like a little bit of grit, they don't like all the slick. This doesn't mean that you can be a basketcase and air all of your dirty laundry, you have to stay profesional and polished, but let yourself be a tad vulnerable.

2. LET PEOPLE LEARN FROM YOUR MISTAKES. People love to hear about your failures which makes you more authentic, more equal to their level. When you can put yourself in the trenches with your clients and not on this big pedestil where you have it all figured out, they trust you and feel closer to you and more connected to you. Share your experiences with them, let them learn what didn't go so well with you. 

3. YOU MUST REALLY CARE ABOUT PEOPLE. In my company I have a mission statement that is based on Authenticity, Integrity and Love. To most, the word Love looks out of place in a mission statement, but when you love someone and you care for them, you act with love and give with love. The more you share your affection, not the physical kind, but the affection of caring for your clients, people will feel that you are authentic and vulnerable.

4. BE YOURSELF. If you are funny at home, be funny in your marketing. If you are loving at home, be loving in your marketing. 

5. ACT WITH INTEGRITY. You only do the right thing EVEN when no one is watching. If you messed something up, make it right or if you want to sell something to someone, always tell the truth. Always act as if someone is watching you and people will see that. They will not  know if it is true, but they will feel it energetically and they will see you as a person of authenticity, AND WHEN PEOPLE SEE THAT YOU ARE A PERSON OF AUTHENTICITY THEY WILL TRUST YOU, AND WHEN THEY TRUST YOU THEY WILL HIRE YOU, RECOMMEND YOU, BUY FROM YOU. 

Start weaving this into your business and you will get more clients, and will make more money and multiply your business because you will rise to the top.