HOW TO GET MORE CLIENTS BY STAYING IN TOUCH
A lot of entrepreneurs, people like you and me, once they learn how to put together a client attraction system. It’s about getting new prospects, getting new leads, and once they have the new prospects and the new leads they just don’t do much with them. The reason I am bringing this up is because 90% of closing a sale can be about staying in touch, and taking that person from interest to paying client. That’s very important.
How often do you stay in touch with somebody? How do you stay in touch without feeling like a gnat, always bothering them?
Two simple ways.
• adding value
• always staying on their radar screen
What are some of the things that YOU have done in the past, that have taken somebody from their interest level and brought them to paying client level?
Make a list of all the people who showed interest but are not yet paying clients, there would be quite a few people. Here are a couple of strategies that will work in your favor.
• Send unexpected notes in the mail. Think how different you would seem from everyone else if they would actually receive something in the mail.
• Send a personal, thoughtful gift. Send them something really nice that is personal, that shows that you know about them, and care about them, and it’s not something everyone getting with a note, perhaps it’s a book that resonates with them, and you sign something in the beginning, and it’s really heartfelt.
The more of these things that you can do on a regular basis, the more it will seem to the prospect that it’s a sign, that they should be working with you, and in fact IT IS. If you are thinking about them and you care for them, then these are absolutely are valuable things to be doing in your business, and if you can automate them or have a repeatable process for this with many prospects and turning them into paying clients, Good For You.
So, make a list of your prospects and stay in touch with them. If you are new in business, these pointers will be hugely valuable for you, and if you are in business for a while and making very good money, then the key is to systematize it so that it doesn’t all depend on you.
"Fabienne Fredrickson"
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